What Works Hub – Brand Scheme

I crafted a unique and captivating brand identity that reflected the event’s vision, purpose, and aspirations. From initial concept to final implementation, I meticulously designed every aspect of the brand, starting with the logo, colors, typography, and visual elements. The brand identity was carefully developed to represent the essence of the event, incorporating elements that were culturally relevant, visually appealing, and emotionally resonant with the target audience.The logo was designed to be memorable and versatile, with a distinct African touch that evoked a sense of pride, heritage, and celebration. The colors were carefully chosen to reflect the vibrancy and diversity of African culture, while the typography was selected to convey professionalism, modernity, and clarity. The visual elements were strategically crafted to convey the event’s core message and unique selling propositions. The brand identity was consistently applied across all communication materials, creating a cohesive and visually engaging brand presence.