Go2 – Brand

Combining my creative prowess with my understanding of the transportation industry, I embarked on a journey to craft a brand identity that would truly set this service apart from the competition. Through meticulous research and strategic design decisions, I created a brand identity that exuded a sense of modernity, convenience, and reliability. The logo, carefully crafted with unique colors, typography, and visual elements, was designed to be memorable and instantly recognizable. The brand identity was consistently applied across all touchpoints, including the app interface, website, promotional materials, and vehicles, creating a unified and visually striking brand presence. The outcome was a successful rebrand that positioned the taxi service as a fresh and innovative choice for transportation in Kent, generating interest, engagement, and customer loyalty.